The Findlay Office

Shared Workspace Concept, Brand, Business Setup and Launch

The Findlay Office began with a simple need. The Red Tornado Collective found a new home for its growing agency, but only needed two rooms inside an 8,000-square-foot former office space.

Before the team even made it back to the office, Sarah Ricker saw the opportunity. Instead of letting the rest of the space sit unused, she imagined something bigger: a professional shared workspace where local business owners, remote workers, teams and entrepreneurs could work, meet, collaborate and grow.

That idea became The Findlay Office.

The Challenge

The space had potential, but turning a large former office building into a thriving shared workspace required more than furniture and a few signs.

The project needed a clear business model, a legal structure, a brand identity, a website, a booking and member management system, interior planning, furniture, decor, messaging and a launch strategy. Every part of the space had to be considered, from private offices and cubicles to board rooms, lounge areas and flexible day pass options.

What We Did

The Red Tornado Collective helped turn the idea into a fully developed business.

We researched the shared workspace model, filed the LLC, explored and selected the best portal tool, created the logo, built the website and developed the brand presence. We also helped plan the layout, select decor, source furniture and create a professional environment that felt welcoming, useful and ready for members.

The result was a space designed not just for work, but for connection, collaboration and community.

Services Provided

• Business model research

• LLC filing support

• Brand strategy

• Logo design

• Website design and development

• Membership and portal tool research

• Online booking and member system setup

• Messaging and website copy support

• Space planning

• Furniture sourcing

• Decor planning

• Launch support

• Ongoing marketing strategy

The Result

The Findlay Office is now a thriving shared workspace that serves a variety of professional needs.

The space includes private offices, cubicles, lounge areas for team building and relaxing, board rooms, meeting space and flexible options for day pass members. What started as extra square footage became a new business, a community resource and a professional home for people who need a better place to work.

The Findlay Office is a strong example of The Red Tornado Collective’s ability to see opportunity, build strategy around it and execute every detail.

This project was not just about filling space. It was about creating something useful, sustainable and needed in the community.