Tamera Rooney 5/7/26 Tamera Rooney 5/7/26

What Happened When I Slid into a Homesteader’s DMs (Professionally)

Sometimes business development looks like a polished pitch deck.

You know… one of those sleek presentations with charts, projections, big words, and just enough confidence to make everyone nod like they totally understand what “scalable synergy” means.

(For the record, a pitch deck is basically a dressed-up slideshow that says, “trust us, we know what we’re doing.”)

And sometimes… it looks like me casually scrolling social media, fully invested in a homesteading account while having zero intentions of homesteading. None. Not a single chicken in sight. (We’re not counting Tippy the Chicken. Tippy was a phase.)

Tamera Rooney 11/7/25 Tamera Rooney 11/7/25

5 Reasons Why Nonprofits Can’t Afford to Skip Marketing

Strong brands and powerful storytelling matter big time in the nonprofit world. Marketing isn’t optional… it builds trust, attracts donors, keeps your mission visible, and connects you to your community.

Tamera Rooney 10/2/25 Tamera Rooney 10/2/25

How Much Should You Spend on Marketing? (Spoiler: Probably More Than You Think)

Wondering how much of your revenue should go toward marketing? The short answer: most businesses spend 5–10%. The real answer: it depends on your goals, industry, and growth stage. In this blog, we break down the research, share what we’ve learned in 17+ years, and give you practical advice to make every marketing dollar work harder.